Why things catch on
Contagious reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. From consumer products and policy initiatives to B2B services and ideas and initiatives within organisations. If you’ve ever wondered why certain ideas get shared, brands get more word of mouth, or videos go viral, this book explains why. It provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, or a health official trying to get the word out, this book will show you how to make anything more contagious.